MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via public channels. In contrast, digital services operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry 후후티비 between broadcast stations and online con